Avenged Sevenfold, the powerhouse in the music scene, is shaking things up in the blockchain world by introducing a whopping one million NFTs. Collaborating with Berify’s tech and Bitflips’ expertise, along with Ticketmaster, the band is pioneering the fusion of blockchain, NFTs, and fan engagement, reshaping the landscape of the music industry.
A Million NFTs and an Alternate Reality Game (ARG)
In a recent announcement, Avenged Sevenfold shared their plan to mint one million NFTs for their alternate reality game (ARG). Alongside this, they unveiled the “Life is But a Dream…” album, accompanied by a single release. The initiative includes a generous airdrop of over 335,000 Ticketmaster digital collectibles and the creation of 215,000 merchandise digital collectibles, forming an exclusive rewards program for the band’s dedicated fanbase.
Lead vocalist M. Shadows, a prominent figure in the music scene since the ’90s, disclosed in a recent interview with Variety that he’s been exploring the Web3 space since 2016. His journey involved delving into Bitcoin and Ethereum, finding inspiration in NFT communities, and ultimately giving birth to the blockchain-based fan club, The Deathbats Club, with 10,000 memberships.
“I see blockchain as a tool to simplify the music business’s complex data streams, providing a comprehensive scorecard for fan engagement,” shared M. Shadows.
Overcoming Challenges in the Crypto and NFT Space
Despite challenges in educating fans about crypto and NFTs, the collaboration with Bitflips ensures protection and support for the band’s blockchain initiatives.
Avenged Sevenfold’s Web3 Experience
Berify’s integration plays a crucial role by authenticating and rewarding fans for various purchases. Meanwhile, Ticketmaster’s partnership introduces token-gated ticketing, offering top fans exclusive access and scannable merchandise.
“The fan’s desire for a closer artist experience is facilitated by the digital collectible rewards program and Berify’s golden ticket redemption,” emphasized M. Shadows.
Looking ahead, Shadows envisions a future where all music merchandise is scannable, and artist fan clubs thrive on the blockchain. Avenged Sevenfold aims to lead the way, demonstrating that blockchain brings tangible improvements to fans’ lives in the intricate music industry.
“Our band’s monumental venture not only illustrates the benefits of blockchain technology but invites industry leaders and enthusiasts to explore the endless possibilities of the transformative intersection of music and blockchain,” concludes Shadows.