Flipster, a fast-growing cryptocurrency exchange, is diving into the world of esports! They’ve partnered with TALON, a major Asian esports organization, to sponsor TALON’s Dota 2 team.
A New Team, New Opportunities
The Dota 2 team will now be known as Flipster Talon, with Flipster getting the naming rights for the next year. This makes Flipster the official crypto exchange partner for TALON, marking their first big move into esports. The goal is to connect the excitement of esports with the world of cryptocurrency, creating more engagement and education for fans.
Building Bridges Between Gaming and Crypto
Flipster’s Head of Product and Partnerships, Youngsun Shin, sees esports as a perfect place for Web3 culture to grow. They plan to create new content, campaigns, and digital experiences to get fans more involved and make crypto easier to understand. The focus is on inclusivity, welcoming both casual fans and pro players, mirroring Flipster’s approach to trading, which caters to both beginners and experienced traders.
A Winning Partnership
TALON’s CEO, Sean Zhang, is excited about the partnership, highlighting the shared vision of pushing boundaries and creating better fan experiences. Both companies see this as a chance to bring the gaming and crypto communities closer together.
About the Partners
Flipster, founded in 2021, now has over a million users worldwide. They offer a wide range of crypto trading options and aim to make crypto trading more accessible and enjoyable. They’ve seen massive growth recently, with trading volume up by 856% and user assets increasing by over 6,000%.
TALON is a leading esports organization based in Hong Kong, with teams competing in various games across Asia. They’re known for their success in games like League of Legends, Dota 2, and Arena of Valor.
The full launch of the Flipster Talon partnership is planned for June, including player announcements, joint marketing materials, and a launch video.
