Crypto Craze in Europe: France and Italy Lead the Charge

France is experiencing a crypto boom! A whopping 33% of French people plan to buy cryptocurrency by 2025, a significant jump in potential adoption. This shows crypto is becoming more mainstream across Europe, although adoption rates vary widely.

France’s Growing Crypto Appetite

A recent study by the Association for the Development of Digital Assets (Adan) revealed this surprising statistic. This represents a 10% increase in interest compared to previous findings. The study surveyed 2,000 French residents and 1,000 people across five other European countries. While interest is growing, only 10% of French people currently own crypto – putting France behind the UK (19%), Netherlands (17%), and Belgium (17%) in terms of actual ownership.

However, France isn’t the European crypto champion. That title goes to Italy, where a massive 37% of people expressed interest in buying Bitcoin (data from 2012).

Mainstream Platforms Fuel Adoption

The increasing acceptance of crypto is partly due to its growing legitimacy. Mainstream financial platforms like Revolut are making it easier than ever to buy crypto. In fact, Revolut is the second most popular platform for acquiring crypto, used by 24% of users. Even with challenges like financing and banking access, the crypto sector is showing strong growth, according to Adan’s president, Laurent Ovion. Les Echos, a French economic newspaper, highlighted the surprising popularity of crypto among the French.

Beyond Investing: New Uses for Crypto

The Adan report shows that crypto’s appeal goes beyond simple investment. Many see its potential in:

  • Digital Identity: 48% of respondents have a positive view of crypto’s role in decentralized digital identity systems.
  • Payments:

    24% support crypto as a payment method.

  • Decentralized Finance (DeFi):
    22% see opportunities in DeFi.

Europe’s Diverse Crypto Landscape

This study, now in its fourth year, is a collaboration between Deloitte and Ipsos. It aims to track crypto adoption and the growth of the Web3 sector across Europe, highlighting the diverse and evolving nature of crypto adoption across the continent.