Australia’s Tech Leader Rebrands: Introducing DECA

Blockchain Australia has transformed into the Digital Economic Council of Australia (DECA), expanding its focus beyond blockchain to embrace the wider digital economy.

Strategic Rebranding for Inclusivity

Amy-Rose Goodey, the new CEO, explains that the name change reflects the evolving tech landscape, which now includes digital ID, AI, and Web3. DECA aims to represent a diverse membership from crypto, Web3, government, and sectors involved in tokenization, payments, and banking.

Bridging the Gap

DECA seeks to connect traditional financial institutions with crypto businesses, advocating for regulations that encourage innovation while protecting consumers.

Regulatory Developments

The rebranding coincides with Australia’s efforts to regulate digital assets. Recent changes have banned using digital currency and credit cards for online gambling, while Monochrome Asset Management’s Bitcoin ETF has been approved for trading on Cboe Australia, indicating growing acceptance of cryptocurrencies in mainstream finance.