Uniswap Labs has made a major move into the blockchain gaming world by buying ‘Crypto: The Game’ (CTG), a popular on-chain survival game.
Uniswap and CTG Founders Join Forces
Uniswap Labs is excited about the acquisition, saying it wants to make on-chain experiences more enjoyable and human. The exact purchase price is unknown, but it includes cash, tokens, and equity.
The CTG founders will join the Uniswap team to work on season three and explore new crypto experiences. The game won’t just become a promo platform for Uniswap’s products.
Crypto and Gaming Convergence
Inspired by shows like Survivor, CTG has contestants buy 0.1 Ethereum to join tribes of 80 players. Over ten days, they compete in challenges and vote each other out for a grand prize.
Season one had a Japanese winner taking over $150,000, and season two’s prize pool was around $250,000. Uniswap sponsored a challenge in season two, which helped them see how the game could bring new people to crypto.
CTG’s Cult Following
CTG has a loyal following in the crypto community, with enthusiasts following its progress on podcasts and social media. It also attracts “normies” who are new to crypto, offering a chance to introduce them to DeFi.
UNI Token Performance
After the acquisition announcement, the UNI token saw a 4.5% price increase, trading at $10.29. It has also risen 7% in the past week and 45% in the past month.
