Floki’s Valhalla, a play-to-earn (P2E) online role-playing game (MMORPG) built on the blockchain, is making a big splash in Dubai. The game recently announced a major marketing campaign at the Mall of the Emirates, one of the world’s most popular shopping destinations.
A Massive Marketing Campaign
For four weeks, from November 15th to December 12th, Valhalla’s branding will be plastered across 93 screens throughout the massive mall. With around 111,500 daily visitors, this high-traffic location offers Valhalla unparalleled exposure to a diverse, international audience. The mall’s prime location and luxurious amenities make it an ideal spot to reach both locals and tourists.
Why Dubai?
The UAE, and Dubai in particular, is quickly becoming a hub for cryptocurrency. The country boasts the third-largest crypto economy in the Middle East and North Africa (MENA) region, with a whopping $34 billion in transactions last year – a 42% increase! Dubai’s forward-thinking approach to crypto regulation, thanks to initiatives like the Dubai International Financial Centre (DIFC) and the Virtual Asset Regulatory Authority (VARA), is attracting major players in the industry. Valhalla’s campaign is a strategic move to capitalize on this growth.
More Than Just a Game
Valhalla itself is a Norse mythology-inspired MMORPG where players can collect and battle creatures called “veras.” It features a player-driven economy and dynamic combat. This campaign follows a similar, albeit smaller, campaign at Dubai’s Wafi Mall, showcasing Floki’s commitment to establishing a strong presence in the region. This is part of a larger plan to become a major player in Dubai’s crypto scene.
About Floki and Valhalla
Floki is the cryptocurrency behind the Valhalla game and aims to be a leading global cryptocurrency known for its utility, community focus, philanthropy, and strategic marketing. The company boasts over 490,000 global holders. More information about Floki and Valhalla can be found on their respective websites.
Note: This is promotional material. Always do your research before investing in cryptocurrencies./p>
