1inch, a leading decentralized exchange aggregator, is partnering with the Bruce Lee family to promote crypto adoption. The collaboration, called “Take crypto SeriousLee,” aims to change the public’s perception of crypto and boost its mainstream appeal.
A Knockout Collab
This partnership is unique because it brings together the world of crypto with a cultural icon like Bruce Lee. 1inch hopes to leverage Bruce Lee’s popularity and influence to make crypto more accessible and appealing to a wider audience.
The Power of Bruce Lee
The campaign aims to dispel the misconception that crypto is purely speculative and should not be taken seriously. 1inch wants to convey the message that crypto is the future of finance.
1inch’s Connection to Bruce Lee
1inch’s name is inspired by Bruce Lee’s famous “one-inch punch,” and the company shares Bruce Lee’s values of agility, versatility, and innovation. The Bruce Lee family is excited about the collaboration and believes it will bring a new level of creativity and fun to the crypto space.
How the Campaign Works
The campaign features a video showcasing Bruce Lee’s skills and promoting hard work and success. It’s just the first step in a long-term partnership between 1inch and the Bruce Lee family.
This isn’t the first time the Bruce Lee family has ventured into the crypto space. They previously collaborated with Shibuya to release an NFT collection called “House of Lee: Genesis.”
By tapping into Bruce Lee’s enduring legacy, 1inch hopes to bring crypto to a whole new audience and make it a household name.
