Méliuz, a Brazilian fintech company, has made headlines by becoming the first in the country to add Bitcoin to its corporate treasury. This bold move involved purchasing 274.52 BTC for a whopping $28.4 million, bringing their total Bitcoin holdings to 320 BTC, currently worth over $33 million.
Shareholders Approve Bitcoin Strategy
On May 15th, Méliuz shareholders overwhelmingly approved a plan to transform the company into a Bitcoin treasury corporation. Executive chairman, Israel Salmen, announced the news on X (formerly Twitter), highlighting this as a key part of the company’s future financial strategy.
The Bitcoin-Per-Share Strategy
Méliuz plans to steadily increase its Bitcoin holdings using its cash flow, strategic financial tools, and smart corporate structures. Their initial Bitcoin purchase was made on March 6th, 2025. The company believes this strategy will help manage inflation and the volatility of the Brazilian real. The goal is to increase the amount of Bitcoin held per share.
Navigating the Risks and Rewards
Bitcoin’s price is notoriously volatile, capable of swinging 20-30% in short periods. This directly impacts Méliuz’s profits and losses. While a price surge could boost the stock, a sudden drop could worry investors. To mitigate risk, Méliuz plans to make future Bitcoin purchases strategically to avoid major market impacts. The evolving accounting rules for corporate crypto in Brazil also present an element of uncertainty.
A Growing Trend
Méliuz isn’t alone in this strategy. Other companies are also adopting Bitcoin as a treasury asset. For example, DayDayCook (a US-listed company) is aiming for 5,000 BTC within three years. Similar moves are being made in Bahrain and there’s even discussion of a national Bitcoin reserve in the United States. This suggests a global shift towards viewing Bitcoin as a core financial asset, not just a speculative investment.
The Future of Bitcoin in Corporate Treasuries
The success of Méliuz’s Bitcoin strategy will be closely watched. The coming months will reveal whether this bold move pays off, influencing how other emerging market companies approach cryptocurrency investments. Will rising Bitcoin prices boost shareholder confidence, or will price drops cause concern? The answer could significantly impact the future of corporate Bitcoin adoption worldwide.