Bitcoin Treasuries: The Next Big Thing?

Metaplanet CEO Simon Gerovich believes we’re on the verge of a Bitcoin treasury boom. He recently predicted a surge in companies following the lead of firms like MicroStrategy and Strategy, which hold significant amounts of Bitcoin as a treasury asset.

A New Breed of Company

Speaking at Bitcoin Investor Week in New York, Gerovich highlighted the success of publicly listed Bitcoin treasury companies like his own. He sees this as a blueprint for others, stating that “there is this new category of company called a Bitcoin treasury company.” While still a relatively small group, he expects many more will adopt this strategy.

Banks Warming Up to Bitcoin

Gerovich also noted a shift in attitude among banks, traditionally hesitant towards Bitcoin. He attributes this change partly to increased education and the launch of Bitcoin ETFs. He’s seeing more interest from institutions and investment banks looking to connect with companies using this Bitcoin-focused approach. More clients are requesting access to companies like Metaplanet, pushing banks to engage with the space.

Bitcoin’s Current Price

At the time of writing, Bitcoin was trading around $87,335.

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