MicroStrategy made headlines when they started buying Bitcoin back in 2020. They weren’t the only company doing it, but their aggressive strategy really set them apart. Now, four years later, they’re the company with the most Bitcoin in the world, and it’s been a huge success for them.
A Stock Price Surge
MicroStrategy’s stock (MSTR) has had an amazing year. A year ago, it was trading at a low of $45. But as the price of Bitcoin went up and MicroStrategy kept buying more, their stock price soared too. In just one year, it jumped over 317% to hit a new all-time high of $192 in March 2024. That’s higher than it’s been in over 20 years!
It’s no surprise that the stock price is closely tied to Bitcoin’s performance. Since Bitcoin is now their biggest asset, when Bitcoin goes up, so does the value of the company, and that means their stock price goes up too. Even though the stock is down a bit from its peak, it’s still way up from where it was a year ago, beating out big companies like Apple, Amazon, and even NVIDIA.
Keeping the Bitcoin Train Rolling
MicroStrategy isn’t slowing down their Bitcoin buying spree. They’ve bought a ton of Bitcoin this year, including a recent purchase of 7,420 Bitcoin for $489 million. They now own over 252,000 Bitcoin, which cost them a whopping $9.9 billion!
They’re not stopping there either. They’re planning to use money from a new bond offering to buy even more Bitcoin. They’ve said they have no plans to sell their Bitcoin anytime soon, so they’re clearly in it for the long haul.
It looks like MicroStrategy’s Bitcoin bet has paid off in a big way. They’ve made a lot of money from their Bitcoin holdings, and their stock price has skyrocketed. They’re still buying more Bitcoin, so it will be interesting to see how their story unfolds in the future.
