Planet ReFi, a platform combining blockchain, real-world assets, and celebrity endorsements for sustainability, has appointed Alex Avellamet as its Chief Marketing Officer (CMO).
Soccer Expertise for Wider Reach
Avellamet’s background in soccer, including player development and community outreach, aligns with Planet ReFi’s goal of reaching a broader audience. As a FIFA-recognized football agent, she brings expertise in contract negotiations and business development.
Leveraging Soccer Industry
In her new role, Avellamet will use her soccer industry knowledge to create innovative marketing strategies for Planet ReFi. She aims to increase the platform’s online presence and establish its digital leadership.
Combining Passion and Technology
Avellamet believes her passion for soccer can be combined with blockchain technology to drive sustainable growth for Planet ReFi. She sees the platform as an opportunity to harness her love for the game and cutting-edge technology for a positive impact.
