Cardano Foundation has unveiled a new plan to make Cardano a bigger player in the crypto world. This six-part strategy focuses on several key areas to boost adoption.
Fueling DeFi Growth
A major focus is on improving Cardano’s decentralized finance (DeFi) ecosystem. They’re investing a significant amount of ADA (Cardano’s cryptocurrency) – in the tens of millions – into key stablecoin projects to make it easier to buy, sell, and use ADA. They also plan to support community initiatives aimed at the same goal. They expect to see results within the next year.
Expanding into Web3
Cardano’s unique technology can be a bit tricky to integrate with other Web3 projects. To fix this, the Foundation is expanding its team to focus on making it easier for other projects to work with Cardano. This includes a focus on real-world assets (RWAs).
Boosting Startups and Businesses
The Foundation is stepping up its support for businesses building on Cardano. They’re launching a venture program to provide funding, advice, and other resources to startups and established companies. They’re also committing millions of ADA to this effort.
Bringing Real-World Assets Onboard
Cardano’s design makes it well-suited for handling real-world assets like stocks and bonds. The Foundation has already partnered with MembersCap to bring $10 million worth of RWAs onto the Cardano network and will continue this push. They’re also working on improving the technical standards to make this easier.
Stepping Up Marketing Efforts
The Foundation plans to significantly increase its marketing budget in 2026 to reach a wider audience. This includes attending major crypto conferences and creating more marketing content.
Decentralizing Governance
The Foundation is further decentralizing its governance by delegating more ADA to community representatives. This aims to give the community a stronger voice in Cardano’s future. They’re also changing how they manage their own ADA holdings to free up resources for other initiatives.
Funding the Changes
To fund all these initiatives, the Foundation is changing its long-standing support program for smaller Cardano operators (SPOs), shifting resources to support the broader ecosystem.
Founder’s Reaction
Cardano founder Charles Hoskinson welcomed the news, but also stressed the need for a community-elected board to further improve governance.
At the time of writing, ADA was trading at $0.81.