The Next Big Thing in Crypto: Google’s Blockchain and Other Layer 1 Challengers

Big players are shaking up the crypto world with new Layer 1 blockchains. Forget the hype around Layer 2 and 3 – the focus is back on the basics.

The Layer 1 Battle: Google vs. Stripe vs. Circle

Three tech giants are building their own Layer 1 blockchains:

  • Google: Announced the Google Cloud Universal Ledger (GCUL), aiming for a “credibly neutral” platform for institutional finance. They’re using Python for smart contracts, a departure from the norm, potentially attracting developers already familiar with the language.
  • Stripe: Launching Tempo, a Layer 1 payment solution.
  • Circle: Adding its own $USDC stablecoin as the native token for its Arc Layer 1.

Why the rush to create new foundational layers? These companies see opportunities to improve scalability, speed, and regulatory compliance within the existing crypto landscape.

Google’s Ambitious GCUL: Friend or Foe?

Google’s GCUL is a big deal. It’s designed to handle everything from commercial bank money to tokenized assets, all while incorporating AI-powered compliance. The goal is to become the go-to infrastructure for institutional players, potentially challenging Ethereum and Solana.

However, some skepticism remains. Can Google truly be neutral, given its vast business interests? Only time will tell. CME Group is already testing GCUL, suggesting real-world adoption is on the horizon. A full rollout is expected sometime in 2026.

Winners and Losers: Who Benefits from the Layer 1 Boom?

If GCUL and other Layer 1 projects succeed, several sectors could benefit:

  • Cloud providers: Increased demand for computing power.
  • Blockchain ETFs:
    Attracting new investment.
  • Crypto custodians: Managing assets on these new platforms.

But challenges remain. GCUL faces regulatory hurdles, competition, and the ever-present issue of trust in a large corporation controlling a supposedly neutral platform.

Three Crypto Projects to Watch

While the giants battle it out, some smaller projects are also worth considering:

Maxi Doge ($MAXI)

A meme coin aiming to capitalize on the Dogecoin craze. It’s already raised significant funds in its presale.

Snorter Token ($SNORT)

Offers trading tools for Solana meme coins, including automated sniping and rug pull protection. Its presale has also been successful.

Dogecoin ($DOGE)

The original dogecoin. While facing competition, it remains a major player in the market.

Disclaimer:
This is not financial advice. Always do your own research before investing./p>