Queens Park Rangers (QPR) and TokenFi, a big name in turning real-world assets into tokens, have announced a game-changing sponsorship deal. This is a landmark partnership, bringing blockchain technology and tokenization to the world of professional football for the first time.
A New Era of Fan Engagement
The deal makes TokenFi QPR’s official partner, with their logo appearing on the team’s training kit and throughout Loftus Road stadium. This includes prominent branding on LED signs, dugout seating, hospitality areas, and club media.
QPR’s Commercial Director, Euan Inglis, said the partnership is a “transformative moment,” allowing them to connect with fans globally in exciting new ways through tokenization. The plan includes digital activations like email campaigns, matchday graphics, and videos. The two organizations will collaborate on new tokenization projects throughout the partnership.
Tokenizing the Future of Football
Pedro Vidal, Community Relations Officer at Floki (a related brand), believes tokenizing club assets is the future. He sees this as a way for fans to own a piece of QPR and drive innovation in fan engagement. The partnership also involves Floki and Valhalla, with potential for even bigger collaborations in the future.
About the Partners
TokenFi: This company makes it easy to create and use tokens for crypto and other assets, aiming to revolutionize the tokenization industry with a user-friendly platform.
QPR: A historic West London football club in the EFL Championship, known for its dedicated fans and innovative approach.
Floki: A cryptocurrency aiming to be a leading global player through utility, philanthropy, community building, and marketing.
This partnership represents a significant step forward in how football clubs engage with their fans and leverage new technologies.