Marti Technologies, a Turkish mobility app, is making waves by announcing it will hold up to 20% of its cash reserves in Bitcoin (BTC). This isn’t just a small move; they’re aiming to potentially increase that to 50% in the future, possibly including other cryptocurrencies like Ethereum (ETH) and Solana (SOL).
A Growing Trend in Corporate Crypto
This decision puts Marti Technologies in the company of a growing number of publicly traded firms embracing digital assets as part of their financial strategy. They see Bitcoin and other cryptos as a long-term store of value, a hedge against traditional financial risks.
While the announcement is exciting for crypto enthusiasts, the stock market reacted cautiously. Marti Technologies’ stock dipped over 6% in pre-market trading after the news. The company is keeping its Bitcoin in a secure, regulated environment, following all the rules and best practices.
CEO’s Perspective and Market Conditions
Marti’s CEO, Oguz Alper Aktem, explained the decision, highlighting the current global economic climate and its inflationary pressures and currency risks. He emphasized their intention to hold onto their Bitcoin for the long term and potentially expand their crypto holdings over time.
The Bigger Picture: Corporate Crypto Adoption
Marti’s move is part of a larger trend of companies adopting Bitcoin and other cryptocurrencies. This trend is particularly noticeable in 2025. Several examples highlight this growing adoption:
- MARA Holdings: A major Bitcoin mining company recently raised $950 million to buy more Bitcoin, already holding a massive 50,000 BTC.
- International Adoption: Companies in France (Sequans) and the UK (Satsuma Technology and The Smarter Web Company) are also increasing their Bitcoin holdings.
- Ethereum’s Rise: Corporate interest in Ethereum is also growing.
At the time of writing, Bitcoin is trading at $118,852.