A new study reveals some surprising online habits across the UK. Let’s dive into the data!
Liverpool Leads in Crypto Investing
Liverpool has taken the crown as the UK’s crypto hotspot! A whopping 13% of Liverpudlians regularly invest in cryptocurrency and track their holdings – more than any other city in the study. This shows a significant local interest in digital currencies like Bitcoin and Ethereum, even with market fluctuations. Many Liverpool residents check crypto prices multiple times a week, with some logging in daily.
Online Habits: A National Snapshot
The average Brit spends around 3.5 hours online daily, with 20% admitting to spending over five hours glued to their screens. Interestingly, 64% of people are most active online between 11 pm and 6 am. Of these late-night users, a significant 19% head straight to YouTube.
City Spotlight: Manchester, Sheffield & Beyond
Other cities show unique online preferences:
- Manchester: Instagram reigns supreme, with 27% of residents using it regularly.
- Sheffield: TikTok and music streaming are big here, with 32% and 30% of residents using them frequently, respectively. Sheffield also leads in daily online time, with 32% spending over five hours online. This contrasts sharply with Brighton, where only 11% hit that mark.
Screen Fatigue: A Growing Concern
The study also highlights a growing awareness of excessive screen time. Nearly half of Brits (43%) feel they waste time online, and a similar percentage (37%) worry about “doomscrolling.” A third (33%) say they’d feel more relaxed with less screen time. This suggests a desire for a better balance between online and offline life.
The Takeaway
The study reveals a fascinating mix of heavy online usage and a growing awareness of the need for digital detox. The regional differences highlighted could be valuable information for local initiatives and advertisers. While Britain is undeniably hyper-connected, many are looking for ways to disconnect and find a healthier relationship with technology.
