This year, the Bitcoin market is seeing a major shift. Forget individual investors – big corporations are leading the charge in accumulating Bitcoin.
Corporations Dominate Bitcoin Purchases
Research shows that companies are the biggest buyers of Bitcoin in 2025, snapping up a massive 157,000 BTC (roughly $16 billion!). This dwarfs the amount purchased by ETFs (49,000 BTC) and governments (19,000 BTC). Interestingly, individual investors actually sold a net 247,000 BTC this year.
One company is particularly noteworthy: Michael Saylor’s Strategy firm. They’re responsible for almost 80% of all corporate Bitcoin purchases this year! This massive buying spree is putting serious pressure on Bitcoin’s supply, considering miners only produce around 450 BTC daily.
Who Else is Buying?
While corporations are leading the way, other players are involved:
- ETFs: These funds have added a significant amount of Bitcoin, but still lag far behind corporate purchases.
- Governments: Several governments are also accumulating Bitcoin, indicating growing acceptance of the cryptocurrency as a legitimate asset.
- Various Industries: The buying isn’t limited to finance. Tech companies, consultants, real estate firms, and even companies in healthcare, energy, and agriculture are getting in on the action. New entrants in 2025 include companies like Rumble and Hong Kong builder Ming Shing.
The Impact of Corporate Buying
This massive corporate buying is creating a supply squeeze. Analysts suggest this is leading to a deflationary pressure on Bitcoin, with estimates of a -2.3% annual deflation rate. This is essentially a “synthetic halving” of supply, as corporate hoarding outpaces miner production. This could lead to higher price floors in the future.
Some recent large purchases highlight the trend:

- Strategy: A single purchase of 13,390 BTC for $1.34 billion.
- Metaplanet: Increased its Bitcoin holdings significantly, surpassing El Salvador’s stash.
- Other Public Firms: At least 12 public companies bought Bitcoin for the first time in Q1 2025, adding over 95,000 BTC to the market.
The Future of Bitcoin
The Bitcoin market has fundamentally changed. It’s no longer just about individual investors; large corporations are treating Bitcoin as a strategic asset, similar to cash reserves. This creates a tighter market. If corporate buying slows down, we might see an increase in supply from miners. For now, though, it’s clear: businesses are driving the Bitcoin market.
