STEPN, a popular Web3 fitness app, and the Argentina Football Association (AFA) have announced a major partnership. This two-year deal brings together a leading Web3 platform with one of the world’s most celebrated football teams.
A Winning Combination
STEPN, boasting over 5.7 million users, rewards users for physical activity with digital assets. The AFA, fresh off their World Cup victory, represents passion and excellence in football. This partnership aims to combine the energy of elite sports with the growing Web3 community.
Limited-Edition NFT Sneakers
To launch the partnership, STEPN and the AFA will release limited-edition Genesis Sneakers NFTs. These digital collectibles will feature designs inspired by Argentina’s football history, national colors, iconic players, and championship moments.
What the Partners Say
Leandro Petersen, AFA’s Commercial and Marketing Director, said the partnership is part of their global expansion strategy. He highlighted the collaboration’s focus on a healthy and fun lifestyle, aiming to reach millions of Web3 users and connect with the next generation of fans.
Yawn Rong, STEPN Co-Founder, called the partnership a milestone for the Web3 movement. He emphasized the shared values of discipline, excellence, and passion between STEPN and the AFA.
More Than Just NFTs
Beyond the NFT drop, the partnership includes physical rewards like signed jerseys and match tickets, offering fans unique ways to engage with the team both online and offline. The collaboration aims to create a new kind of fandom, connecting sports, technology, and physical activity.